by Patrick Baglee, New York Editor
As one of the founders of Why Not Associates, POINT London speaker Andy Altmann assumes a significant position in what some would describe as the second generation of British design agencies. The firm was set up in 1987 along with partners David Ellis and Howard Greenhalgh immediately following Altmann’s time at Central St. Martins and the Royal College of Art.
Where are they now?
From the outset it was conceived as a multi-disciplinary design partnership with the belief that its vision and ideas could be applied to a wide range of media, and collaboration remains a crucial part of the studio’s culture. A spirit of optimistic experimentation (‘why not?’) has led to projects ranging from exhibition design to postage stamps via advertising, publishing, television titles for the BBC, corporate identity and architecture scale public art.
Typographic Jubilee Challenge. Music
Based in the City of London, the work of Why Not has been the subject of two books, both still required reading by those setting out on a career in graphic design. Clients have included Virgin Records, Paul Smith, The Royal Academy of Arts, and famously, Blackpool Council who commissioned Why Not and the Cumbrian artist Gordon Young to produce the ‘Comedy Carpet’, an already multi-award winning public art project stretching over 1,880m2 in the shadow of Blackpool Tower.
The design and installation of the Blackpool Comedy Carpet
Its remarkable typography celebrates the very best (and worst) of British humour, and is a perfect example of Why Not’s collaborative approach.