by Robin Richmond, Conference director
David Hieatt is an entrepreneurial figure that delegates to POINT’s Authenticity will find of great interest. A one time market stall trader, advertising creative, brand leader, company founder, town rejuvenator, conference instigator – the list of descriptors here doesn’t really encompass the broad array of talents, roles and ‘involvements’ to describe David’s life to date.
David steps onto the podium as founder of the much feted Do Lectures where he normally sits audience side as organiser and curator of an increasingly eclectic list of speakers at events in Wales and California. As if that were not enough he is also the Founder and principle of Hiut Denim – the name is a hybrid made from David’s sir name and the word ‘utility’ – the jeans brand set up in Cardigan, Wales. The brand boasts that it is set up to “do one thing well”, which given David’s multifaceted career is clearly no reflection of the many things he achieves.
Huit Denim is an extroadinary idea that on the one hand aims to establish an upscale hipster fashion brand and also create jobs in Cardigan employing people with incredible expertise and craftsmanship who had become unemployed following the closure of the town’s Dewhirst jeans factory when it moved production to Morocco.
David previously founded the action sportswear company Howies with his wife Clare in 1995, while working with Adidas. Howies was sold to Timberland in 2006. His background in advertising saw him cut his teeth at Saatchi and Saatchi where he began his relationship with sportswear brands pitching for Adidas work. One of Hiut Denim’s tags on their site says “Yup, we just make jeans. That’s all folks”. That may well be – but what is clear is that David Hieatt is anything but a one venture, one idea creative.